In the present era, an online presence is essential for the growth of In the present era, an online presence is essential for the growth of your business.your business.
Due to COVID, many businesses have shifted online.
They happened because the consumers went digital. The market went digital.
And this digital transition will have an ever-lasting compounding effect on our lives.
Statistics show the average time spent by a person on a mobile screen has risen to 7 hours a day.
People have so much time to indulge with your company.
But the question is “is your business indulging with them online?”.
You can’t ignore this question. One way relation does not exist anywhere in this entire world. And Just Having an online business website is a one-way relationship.
To make it two-way, you must market yourself.
And Content writing & Marketing is one of the basic and foundational ways to market yourself, to engage targeted people with your business.
For instance, Imagine you have an ice cream shop and you listed it online.
You can’t ignore this question. One way relation does not exist anywhere in this entire world. And Just Having an online business website is a one-way relationship.
To make it two-way, you must market yourself.
But whenever someone from your locality searches “Ice cream near me” on Google, it shows your competitor’s website first. Therefore, they will go to your competitor’s shop. Your competitor’s sales will increase, he will make more profit than you.
This is because you haven’t marketed yourself properly. Tell me, can you bear his success?
This is because you haven’t marketed yourself properly. Tell me, can you bear his success?
You need to market yourself and content marketing is the best and easiest way to do it.
What is Content Writing & Marketing?
What is Content Writing and Marketing? | Content writing & marketing is a strategic marketing approach focused on market to engage targeted people with your business.
Content Marketing is the way to develop your audience’s interest in your product or service.
“But How?”
Content gives value to your audience and that value will stimulate buyer’s interest in your product.
If you want to succeed online you must provide value to your audience. Or else you can see your competitor’s success.
Always remember, online business is a value game and Content is the king of this game.
You must give something first before taking something. You must give value to gain their trust.
It’s not necessary that the value must be in some specific format. Just A “Thank you” page or email after purchase will provide value to them in the form of appreciation.
Content can be in any form, be it a blog post, social media post, email, newsletters, podcast, infographics, landing page, etc.
It is the basis of every digital marketing strategy. Content marketing helps you in every step for converting your visitor into your consumer and consumer to the die-hard fan of your brand.
Besides giving value to the audience, what will Content Marketing do for your business?
Content Marketing helps you to:
1. Build your brand online
It tells that you exist in the market and you can help them to solve the problem. It creates the voice of your brand. It helps people to understand your company. It is the strategy for brand awareness. It helps you to reach a new audience
2. Build your relationship with the audience
It establishes your authority in the eyes of the audience. It helps you to gain the trust of your audience in your product. It builds a connection with your brand.
3. Promote your product passively
It is One Time creation of timeless profit. It is a passive way of communicating your product. With help of this, you can promote your product while you are sleeping because you’re present online 24/7.